Shoyeido Eternal Treasure (hoyei-koh)

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“Eternal” is a good word to describe this scent. There is something about this incense that conveys a feeling that, if not “eternal”, at least feels like it reaches into deepest depths of our collective ancient history to show us something we’ve forgotten. It’s also a wonderful scent to burn for pure pleasure. It has a perfume quality that isn’t often captured in natural incense.

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“Eternal” is a good word to describe this scent. There is something about this incense that conveys a feeling that, if not “eternal”, at least feels like it reaches into deepest depths of our collective ancient history to show us something we’ve forgotten. It’s also a wonderful scent to burn for pure pleasure. It has a perfume quality that isn’t often captured in natural incense.

“Eternal” is a good word to describe this scent. There is something about this incense that conveys a feeling that, if not “eternal”, at least feels like it reaches into deepest depths of our collective ancient history to show us something we’ve forgotten. It’s also a wonderful scent to burn for pure pleasure. It has a perfume quality that isn’t often captured in natural incense.

From Shoyeido: “Well over 100 years old — and based on an older recipe yet - Eternal Treasure is one of Shoyeido's most traditional, best-known fragrances. To nurture abundance and fortune.”